Match. Chat. Date. Tinder Utilize In Hong Kong and Southern Korea

Match. Chat. Date. Tinder Utilize In Hong Kong and Southern Korea

Venture team

  • An Ha Hyun
  • Ling Rosemary
  • Yu Cheuk Ying

Task manager

Approach to project

  • Empirical inquiry

Project theme(s)

  • gender/sexuality
  • identity
  • media/communication

Task work

Analysis subject

Into the previous decade, dating applications are becoming ever more popular. Tinder has a lot more than 50 million users all around the globe, and whenever folks are speaing frankly about dating Meetwild registrace apps, Tinder could be the app that is first pops up within our minds. As a result of the popularity that is rising of in parts of asia, you want to appear to the use and impacts that Tinder brings to users both in Hong Kong and Southern Korea.

We wish to include different sociological and social principles to give an explanation for sensation and conditions that we now have seen throughout our task. Additionally, you want to comprehend the users’ motives for using Tinder and also to distinguish and investigate the top features of self-presentation among users.

Through the entire task, we aspire to offer insights for individuals to comprehend more info on the functions, features, and prospective impacts which could bring from Tinder and relating the different social problems towards the dating platform that is virtual.

  • Just how do Tinder users promote themselves in dating apps? Which are the similarities and differences when considering Hong Kong and Korea?
  • Exactly what are the facets this kind of similarities and distinctions?
  • How exactly does the digital practical environment of Tinder affect its users in regards to self-presentation and impression administration?


Online Questionnaires In purchase to gauge the self-presentation of Tinder users in Hong Kong and Korea, a questionnaire that is online carried out to get more extensive data both in nations. Snowball sampling ended up being utilized to get the information. The questionnaire that is online been delivered to buddies who’re making use of Tinder and in addition been uploaded to various social media marketing platforms. Numerous option concerns, open-ended concerns, and score concerns were utilized to obtain the answers. The concerns regarding the online questionnaire included fundamental demographics, their motives to utilize Tinder, self-presentations on Tinder and their objectives into the potential romantic partner, etc.

In-depth Interviews aside from on line questionnaires, we now have additionally carried out five in-depth and semi-structured interviews. The interviews make an effort to do have more learnings that are in-depth their experiences on dating apps and their very own presentations of self regarding the apps. Our concerns primarily concentrate on the after aspects:

  • Just exactly What did you like to highlight whenever you had been producing your profile? Why?
  • What’s the many feature that is important enables you to opt to swipe right or left? Why?
  • Do you believe you can find any differences when considering your portrait on Tinder and in truth?

Ethnographic Studies we have included an ethnographic study in our research as we tried to understand the actual situation and experience on the Tinder platform. We had put up three feminine Tinder reports in both nations along with real-life interactions along with other users in the software. With this approach, we now have gained deeper and first-hand insights on Tinder’s interactions, individual habits,

Major findings

Both Hong Kong and Korean Tinder users revealed impression management to formulate their self-presentation inside their most readily useful, to enhance the match possibility. Hong Kong users had been very mindful which they had been attempting to look their utmost, perhaps significantly more than the way they perceived their typical self as. At precisely the same time, they desired to set up a most readily useful variation of these “true-selves”, maybe perhaps maybe not another distinctive identification. Korean users, regarding the other hand, put less distinction involving the true self plus the portrayed, best form of self, thinking that as everyone has expectations to see the most useful potential match, so it’s normal to check the greatest – it isn’t a beautified variation or cover-up by itself.

The self-presentation features highlighted aided by the desirability that is highest had been look and sociable character both for areas. This choosing correlates into the review that is scholarly to your research. For Korean users, the notion of ‘all-roundness’ contributed as a vital kind of self-presentation that grants social acceptance and rewards – the idea additionally partakes in self-construction regarding the individual.

The 2 regions had various results on exposing socio-political dilemmas on Tinder. Hong Kong users were even more at simplicity in revealing their social/political views, to locate those people who are more that is‘trustworthy the exact same views. Hong Kong users also utilized key words or emojis to represent their individual likes/stance, such as ‘420’, ‘420 friendly’ (indicating cannabis ownership) or ‘STD free’ or ‘white-card’ (popularly known as enrollment card if you have disabilities). Korean users had been less available to sharing such views on Tinder, and minimal to no profiles openly claimed their viewpoints. The mentioned before all-roundness seemingly have a direct impact on strong view sharing in this respect. The key words Korean users commonly used had been linked to intimate choices or social status, such as ‘ONS’ (One evening stay), ‘FWB’ (Friends With Benefit) or ‘Dae-gi-oep’ (Working in big corporate such as for instance Samsung or LG – showing proven monetary and intellectual security).

Both Hong Kong and Southern Korea revealed tendencies of socially built sex norms and heteronormativity – Gender stereotyping perceptions led to the typical social training in the app that is dating. In Hong Kong, females were found become additional wary of scam and security risks when fulfilling an individual in truth. The tiny presence of non-heterosexual partner seekers in Hong Kong might be as a result of Grindr app, a comparable functioning software for queer visitors to link. Korean female users revealed less caution in socializing and conference matches. Yet it is hard to declare that Korean users are less normalized in gender-performance – instead, the sex performance metrics have actually modified and reinforced in line with the contemporary environment over time.

Personal Impact of Tinder for Hong Kong users had been greater than for Korean users with regards to self-validation and esteem, perhaps because of Korean users’ less importance added to Tinder being a matchmaking software. Overall, internet dating app has become less of a taboo both for areas, and it is becoming increasingly popular.

  1. Expectation and self-presentation of Tinder users
  2. Gender, heteronormativity, and relationships on Tinder
  3. Individual impacts on Tinder
  4. Going from the digital globe to truth.

We wish that by creating a mag like manual can offer interesting insights for both Tinder users and users that are non-Tinder. Visitors can comprehend more about the functions, features, and possible results that Tinder is bringing into the users additionally the culture in a successful and way that is clear.

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